Make it stand out.

Betty Crocker Canister Design

This canister is designed for bakers. This design holds over 300% more mix than the original box design, allowing for less packaging waste for those who bake more frequently. The Betty Crocker character has always been around, but never added to the packaging. I added her to my design to directly connect with customers and give the brand a memorial identity. I wanted to keep the same branding since this is a new addition to the Betty Crocker line. With adjusting some of the layout to fix the canister shape.